About Sindy Martin

Sindy Martin is the CEO and President of Smartin International, Inc., an organization committed to helping professionals improve their etiquette and achieve more.

Sindy has lived in and traveled to eight countries around the world. As a Certified Business Professional, she is a member of the Institute of Management Consultants, the Society of Human Resource Management, and the American Society of Training and Development. She’s also a graduate of International Protocol Training at Lucie Claytons in London, England.

She currently lives in High Point, North Carolina with her husband, 2 dogs and 2 cats. She has two grown children and one grandchild.

Catch Sindy’s daily Tweets here!

Why is professionalism and etiquette important?

Etiquette is basically behavior that is accepted as gracious and polite in social situations. Professionalism is the knowledge and use of proper protocol in a specific situation. Knowing and using good manners and proper protocol can mean the difference between success and failure in many aspects of life.

Can it increase my income?

Absolutely! The one with the best manners wins the job, the account and the sale.

Would training my staff improve the culture of our department?

Having a program presented by someone outside of your company that reinforces the behavior, dress code and use of electronics spelled out in the Employee Handbook, reminds every one of the expectations of the company. It creates the “good” kind of peer pressure.

How would it help my sales staff?

The sales people will benefit the most from a refresher on proper protocol, basic manners and dining etiquette. Research shows that we notice other people’s poor manners before our own, and that plays a major role (55%) in whether we will do business with them. If you want to increase your bottom line, this is your number one priority!

Institute of Management Consultants Society for Human Resource Management Certified Business Professional American Society of Training and Development

Kim Williams

Professionalism and experience drive Sindy’s commitment to excellence. Sindy had proven her capabilities as a teacher, consultant and public speaker. She has repeatedly provided leadership and presentations throughout the community and I have had the pleasure of securing her services for two separate speaking events.

Ombeni Idassi

From my four years of working with Mrs. Sindy Martin, I can say there is no other person that has taught me proper speaking, interview, and dinner etiquette as she has. Her incredible expertise on the rules, methods, and nuances of the techniques were more than sufficient, but went above and beyond anyone could be taught.

Teddy Burriss

I’ve been reading Sindy’s Smartin-Up Your Professionalism tweets for a few years now and thoroughly enjoy them. Great ideas, tips and thoughts for anyone looking for that little extra edge of professionalism. Thanks Sindy for writing these and packaging them in a good read.

Wendy Gates Corbett

Sindy is a stellar speaker. Her message is spot on and the audiences I’ve seen her present to really resonate with her delivery. She is a true leader.

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